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Times loses nearly 90% of online readers

The registration page for thetimes.co.uk – 25.6% of users sign up and proceed to the Times site

The Times has lost almost 90% of its online readership compared to February since making registration mandatory in June, calculations by the Guardian show.

Unregistered users of thetimes.co.uk are now “bounced” to a Times+ membership page where they have to register if they want to view Times content. Data from the web metrics company Experian Hitwise shows that only 25.6% of such users sign up and proceed to a Times web page; based on custom categories (created at the Guardian) that have been used to More >