OK, this mug’s got my name on it – but that doesn’t mean Starbucks cares

From coffee shops to airlines, the trend to ‘personalise’ products only serves to underline how impersonal services have become ‘A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking,” said Andy Warhol.

via Pocket OK, this mug’s got my name on it – but that doesn’t mean Starbucks cares